RESEARCH OPTIONS

Customized Research
ANR can develop additional customized reports based upon your client’s unique marketing objectives. These customized reports include zip code analysis and recommending newspapers to cover specific retail locations.  In most cases, basic State, DMA, County, or City specific research reports, for planning purposes, can be delivered within 24 hours or less.

Click here for an example of ANR's customized research
Click here for an example of ANR's weekly research report
Click here for an example of ANR's daily vs. weekly research report

Newspaper Database
ANR maintains a database of over 8,000 newspapers in all 50 states.  The markets we handle cover the whole gamut…including rural C&D markets, to suburban weeklies, smaller daily papers, “alternative” papers, ethnic publications, college papers, and even major dailies.  We also publish our National Directory of Community Newspapers, now available on CD format.

Newspaper Database

Database Research
ANR’s research capabilities are put to the test on a regular basis. Numerous agencies and advertisers rely upon ANR’s research for their media planning and buying. Our research is derived from our “evergreen” proprietary database of 8,000+ daily & weekly newspapers.  Research reports can be generated in a number of formats including county, state and DMA listings. Our county research report shows county characteristics and the daily & weekly newspapers that cover each county.  Advertising rates, circulation, publication day and mechanical information are also listed for each paper. Another ANR research report compares the coverage of daily newspapers to weekly newspapers. This report can demonstrate how weekly newspapers can enhance the reach of a campaign.

Directory of Community Newspapers
ANR publishes the National Directory of Community Newspapers*. Media planners and buyers find our directory an invaluable reference and planning tool. The latest edition is now available to help you evaluate the important role community newspapers can play in your media mix.  Newspapers are arranged in our directory by state in an easy-to-use format and are listed alphabetically by their primary city of circulation.

Directory information includes:  

• Name of newspaper

• Circulation (Paid, Free)

• Page Size, Mechanicals

• Day(s) of Publication

• Gross advertising inch rates
  (for planning purposes)

• County Location

To order your own copy of the ANR National Directory of Community Newspapers*, please call us at 1-800-550-7557.  Or click here* for a printable order form to fill out and send in.