FREQUENTLY ASKED QUESTIONS
My client’s newspaper list is very extensive. Can ANR handle large buys?
No problem here. Whether your ad is to run in one newspaper or 1,000 papers, ANR efficiently issues all
research, rate negotiations,
insertion orders, collects and verifies tearsheets, resolves any discrepancies, bills your agency or client on a
consolidated invoice, and pays each individual newspaper.
Can ANR assist me with the placement of ads in daily newspapers?
Yes, ANR can assist you with all your daily newspaper needs.
How does ANR handle insertion orders for each paper on the buy?
Once we receive your "blanket" insertion order or buy authorization, ANR then issues individual orders to each paper on the schedule. Insertion orders are always faxed to the paper and we require a fax back confirmation of receipt. Confirming "hard copies" are sent to the agency.
Will ANR negotiate rates on my behalf?
Absolutely! ANR regularly negotiates the lowest possible rates on behalf of our clients. We are able to negotiate rates because we are a "full service" newspaper representative company, not simply a "facilitator".
What rates can I expect to pay for advertising placed through ANR?
For the most part, ANR can work with virtually any rate for which you qualify, including open, retail, bulk, contract, and frequency. The rates we quote are generally gross, which include the agency’s 15% commission. If requested, we can also quote net rates.
How does ANR handle billing to the agency?
ANR consolidates billing for each buy on a single monthly
invoice, enabling the agency to pay with a single check to ANR - - we handle all payments to individual newspapers.
Will I receive tearsheets for each ad ordered?
You will receive the exact number of tearsheets which you require. All tearsheets are neatly organized, attached, labeled and included with your invoice.
What about discrepancies?
ANR resolves all discrepancies before billing our clients. We also negotiate "make goods" and credits. You will never pay more than the rate you were quoted and you will always be assured that your ads ran as ordered, before you are billed.
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My client has retail outlets across the country, can ANR assist me in identifying newspapers and developing a media plan to meet their specific coverage needs and objectives?
ANR’s research capabilities have been put to the test. Countless agencies and advertisers rely upon ANR research for their media planning and buying. Our
research is derived from our proprietary database of 8000+ community newspapers.
What research formats are available?
Research reports can be generated in a number of formats, including county, state, and DMA listings. ANR also generates reports which compare the coverage of daily newspapers to weekly newspapers. Beyond that, we can develop additional customized reports based on your clients unique marketing objectives.
What about turnaround time?
In most cases, our standardized research reports, with planning rates, can be delivered within 24 hours or less. Customized reports can take a little longer.
Is the ANR Directory available for purchase?
Yes, it is - - the cost of the Directory is $125.00 post paid. If you are interested in purchasing one for your agency library, simply
click here for a PDF* form that you can print and mail to ANR. *Requires Acrobat Reader
How can I get a free directory?
The ANR Directory is free to our clients. If you purchase a directory and subsequently place a buy through ANR, we will refund your purchase price |
